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How To Find A Secret Hotel

For some travelers it is a bargain, for others it is a bit of fun. Over the last few years, four and five star hotels in capital cities have been offering what appear to be superb deals. Online booking agents provide a brief description of anonymous hotels in various locations. Take a gamble, book into a hotel that appears to suit your needs and receive a discount of between 35% and 50% on the room price. You find out the name of the hotel only after your booking is accepted.

Secret hotel deals work on customer and seller psychology. Hotels can`t cut their room prices like a high street discount store is able to. They have fixed costs whatever their room occupancy. They don`t want to have unsalable, empty rooms, but if they fill their rooms at deeply cut prices, their running costs increase and they stand to make a loss.

Four and five star hotels build a reputation on the back of quality and service, rather than price. Customers gambling on a secret deal are looking for this service. Those travelers who just want to find a cut price hotel for the night tend to opt for a budget chain hostelry in a less elegant part of town. If the secret hotel offers a free bottle of wine on arrival, their customers may be tempted to use the hotel`s restaurant rather than going out for dinner.

Major city hotels depend highly on business traveller trade and tend to adjust room prices to reflect this. Prices are higher during the week than at weekends. If a city centre hotel has weekend rooms on offer via an online agency, the discount may not be as great in cash terms as its seems as a percentage of the perceived room price. Customers, for their part, can easily find out the name of a hotel from the booking agency`s online description, hotel websites in the city in question and a variety of search engines. So they may not be opting for too secret a deal, but they keep the perception that they are buying value for money.

Mystery hotel deals began as weekend room offers by capital city-based hotels. The business is spreading to regional cities, as well as countryside and beach resort hotels that have greater mid-week room availability than at weekends. Booking times vary. Customers may be able to reserve a room up to three months ahead in some hotels, or just a day ahead in others to take advantage of a sudden cancellation. Just fill in the online booking form and sites such as secrethotels.org will arrange your bargain break.

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